Corporate Branding and Identity Development.
Mood Board - used to review colors, industry trends, branding strategy, explore graphic and typography.
Bag labels and clothing tags.
Business system pieces.
Print advertising: magazine ads, mailers, and other promotionals.
Email campaigns.
Branding development infused throughout the store.
Thumbnail panels:
Karma Fashion Lounge
OPPORTUNITY
Karma Fashion Lounge is one of three different and unique women's boutique's owned by Kaiya, Inc. DIGITALwize has had the pleasure of developing the identity and branding of the other two boutiques, Kaiya Boutique and Goodie 2 Shuz and was approached once again by Kaiya, Inc., to do the same for their new boutique Karma Fashion Lounge.
The APPROACH
As part of the branding process, one of the first steps to developing the identity and branding was to determine and understand how Kaiya Inc. wanted Karma Fashion Lounge to be perceived. After several meetings and reviewing competitors, their current boutiques, strategy and marketing goals; we proceeded with selecting a color palette and typography treatment. After establishing an identity direction we utilized the information in our future design efforts.
DIGITALwize SOLUTION
 Established a look and feel that the design efforts would revolve around
Determined color palette that would best reflect the perception of the client
Created logo by exploring multiple typography and iconography directions
Once the brand was established we built out the business system pieces
The branding was then utilized throughout other marketing and store
front efforts such as collateral, direct mailers, internet marketing
campaigns, store signage and store design schemes
RESULTS
The aggressive deadline set forth for all points of design and development was met on time and on budget. The receptiveness of the boutique's identity, branding, and visual designs was met with an overwhelmingly positive response from customers and city representatives. Digitalwize was able to deliver a brand and identity with clean lines and modern feel, successfully distinguishing the boutique from any other. Digitalwize was able to meet all of the clients goals and expectations beyond satisfaction.
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