
Mood board - used to review competitors, current industry trends, branding strategy, explore graphic elements, and typography.
AIT's completed web site home page.
Clean and easy navigation flow.
Second level page layout incorporates clean lines and visual consistancy.
Thumbnail panels:
AIT - Advanced Integration Technologies
OPPORTUNITY
Integrated Flow Systems, a global leader in subsystem designs and manufacturing, merged with American Integration Technologies to form Advanced Integration Technologies (AIT). AIT's newly integrated corporate marketing team sought a creative solution to integrate the new corporate branding into redesigning the two company's website's into one cohesive, functional, user friendly corporate web site under a very aggressive time line.
The APPROACH
The first step to the redesign was to understand the clients customer base and layout a site map for the new web site. The two previous sites used a single line navigation structure, combined, displayed 20 buttons linking to many pages. In order to increase functionality the new site would have to incorporate a much better organizational and navigational system to better assist user flow. The second step was to determine a look and feel that would become the foundation for the corporate branding strategy. With a completed architecture and visual design the next step was the development of the site and then the last step, deployment.
DIGITALwize SOLUTION
Utilize current web trends and standards in web site architecture
Incorporate a drop down navigation system for easier web site navigation
Develop cohesive look that show cased clients leadership in their industry
Integrate visual elements that would help establish branding foundation
Implement strong development process to ensure timely delivery
RESULTS
The critical one month deadline for deployment was met on time and on budget. The receptiveness of the web site was overwhelmingly positive from the visual look and feel down to the user friendly interface design. Digitalwize was able to deliver a web site that was clean, professional, and forward thinking. Digitalwize met all of the clients expectations and more.

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